Fiorucci Food English

The "supernatural" style...

Fiorucci goes back to investing in advertising after a few years and it does so with an original style in the world of salami and cured meats, addressing the consumer using an amusing and captivating language. The idea of the advertising campaign for the new Mortadella Suprema 100% Natural was conceived by the minds of Arnold Worldwide agency's skilful creative staff. A commercial and a press page which are really innovative featuring a superhero who steps out of his disguise and who rediscovers with his female companion the taste of going back natural just like the new mortadella Suprema 100% Natural.

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